Site Tip · Turning visitors into calls

An FAQ page that answers real questions

Your phone rings, and it's the same question you answered yesterday. And the day before. Meanwhile, other people had the same question, didn't want to call, and went elsewhere. A good FAQ page handles both problems.

What an FAQ page does

FAQ stands for frequently asked questions. It's a page, or a section on a page, where you answer the things people wonder before they contact you.

It saves you time on the phone. It also helps the people who would never call to ask. They get a quick answer, feel less unsure, and are more likely to take the next step.

Find the questions customers really ask

Don't guess. Pull the questions from real life. Look at:

• Calls and voicemails from the past few weeks
• Emails, contact form messages, and text messages
• Questions asked at the counter or on the job
• Reviews that mention a surprise or a concern
• Questions staff get asked most

How to write the answers

Use your customers' words. If they ask "Do you do same-day repairs?", don't rename it "Service availability." People search the way they talk, so natural wording also helps your page match what they type into Google.

Keep each answer short, direct, and honest. Start with the answer itself, then add one detail if needed. If the answer is "it depends," say what it depends on. Include real facts such as service area, hours, payment methods, and how soon you can come.

Avoid jargon. If you must use a trade term, explain it in a few words. Don't make claims you can't back up.

Keep it useful over time

Group questions under simple headings if you have more than a handful, such as pricing, scheduling, and what to expect. Put the most common ones first. Add a link to your contact page or a phone button at the end, so a reader who still has a question can reach you.

Review the page a few times a year. Remove answers that are out of date, and add new questions as they come up. A wrong answer is worse than none. If you have rules about refunds, warranties, or health and safety, have a professional check the wording.

Write it once, then reuse the same answers when customers ask by phone, text, or email.

Also link to your FAQ from related pages, such as a service page. Modestius builds and fixes websites for small businesses and can help you set up a page like this.

Questions owners ask

How many questions should an FAQ have?

Start with five to ten real ones. Add more only when customers keep asking something new.

Should I put FAQs on one page or on each service page?

Either works. A short list on each service page helps people at the moment they're deciding.

Can an FAQ help with Google?

It can help your page match the way people phrase searches. We can't promise any ranking.